management industri 5

PLANNING RATE PRODUCTS IN THE MANAGEMENT OF ANY INDUSTRY
AND FACTORS AFFECTING
part 5

D. CONCLUSION

From the above discussion, we can deduce There are a number of ways in setting the price, but any way used should take into account factors situation. Products produced by the manufacturer should be produced and marketed in the maximum, so customer satisfaction should be the main basis for the design of product strategy. Thus, the manufacturer or seller must provide the product in accordance with the wishes of consumers, not the consumer or the buyer must adapt with the products available in the market After the company do with the price of different ways. In small companies the price is usually determined by the top management rather than by the market. While the large companies pricing usually handled by the division managers and product lines. Even here the top management also set goals and common pricing policy and the approval of the proposed price of management underneath. Product strategy that will put the right company in a position that is more superior competition from the competitors.
In the other case, the price has various strategies in accordance with the stage passed by a product or service. Kotler and Armstrong (1996) are jointly pricing strategy as follows: First, the pricing strategy new products, namely, the ruling market price and make the determination of prices for market penetration. Second, the pricing strategy mixture of products, namely, the price of product lines, product pricing options, the price of related products, the price of the product side, and the price of the product package. Third, the price adjustment strategy, which consists of the determination of price discounts and reduced prices, the price is calculated, psychological pricing, pricing for the campaign, the determination of prices and pricing based on geographic. Fourth, the strategy to price changes, namely pioneered the price changes, how to react to price changes.

REFERENCES

Ahyari, Agus. 1985. Managemen Produksi Pengendalian Produksi.

Asri, Marwan. 1991. Marketing.

Prawiro Sentono, Suyadi. 2002. Manajemen Mutu Terpadu.

Radiosunu. 1983. Manajemen Pemasaran Suatu Pendekatan Analisis.

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