management industri 3

PLANNING RATE PRODUCTS IN THE MANAGEMENT OF ANY INDUSTRY
AND FACTORS AFFECTING
part 3

B. PRODUCT STRATEGY
Products sold by the company should be in accordance with the needs and wants of consumers so that consumers will be satisfied. With consumer satisfaction that the company will benefit. Conversely, when consumers do not feel satisfied to purchasing products that they will leave the company and we will lose our subscription, and eventually we will suffer losses.
So, consumer satisfaction should be the main basis for the design of product strategy. Thus, the manufacturer or seller must provide the product in accordance with the wishes of consumers, not the consumer or the buyer must adapt with the products available in the market.
Products offered by the producers have the brand, design, and different model with other products. Products offered by consumers is the product of various size and design, interesting alternative to a variety of colors.
Product strategy that has been implemented by the company always has evaluated whether in accordance with the taste and the willingness of consumers to which desire and taste will always shifting and development. Product strategy that is conducted during this is good and should be maintained, but may also have less precise and should be replaced with a new product strategy, according to the results of the evaluation.
In the business world that is increasingly competitive, the product planning strategies that position is to determine the benefits of competition (competitive advantages), which is owned by the company. Product strategy that will put the right company in a position that is more superior competition from the competitors.
This is because the product strategy that will create the right conditions that the product on the market now will be able to sell himself. Therefore, the product strategy must be implemented with the maximum possible in accordance with the resources that are owned company.